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BEGIN:VEVENT
DTSTART:20190618T133000Z
DTEND:20190618T150000Z
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SUMMARY:Marketing Mania 2019 Session 3 - Local SEO for Brick & Mortar Businesses
DESCRIPTION:Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.  This weekly series will provide you with the tools you need to create a marketing strategy for your business. Everything from social media to cross promotion\, this series will cover both the strategic and tactical aspects of marketing your business. The Marketing Mania Series is generously sponsored by Be Found Online.\n\n\n\nSession 3: Local SEO for Brick & Mortar Businesses\, presented by Dalton Finney\, Be Found Online\n\nGoogle's driving focus on user experience makes local search engine optimization services\, or local SEO for short\, essential for every local business. This goes for businesses selling direct to consumers and for B2B internet marketing too. Mobile search dominance combined with an increased user search focused on meeting an immediate need creates big benefits for local businesses that embrace local SEO.\n\nThis session will cover important topics like:\n\n\n	How to be the answer to "near me" searches\n	Capitalizing on micro-moments\n	Geo-based strategies\n	  Content development\n	 Local reviews\n\n\nDalton Finney is BFO's Director of SEO and has been avidly practicing SEO for 12 years. Dalton first took an interest in SEO when working as a sales analyst at a major digital agency. He quickly decided he wanted to make his living making SEO magic and he's never looked back!
X-ALT-DESC;FMTTYPE=text/html:<p style="margin:0in\;font-family:Calibri\;font-size:11.0pt"><span style="font-family:arial\;">Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.&nbsp\; This weekly series will provide you with the tools you need to create a marketing strategy for your business. Everything from social media to cross promotion\, this series will cover both the strategic and tactical aspects of marketing your business. The Marketing Mania Series is generously sponsored by <a href="https://befoundonline.com/">Be Found Online</a>.<br />\n<br />\nSession 3: Local SEO for Brick &amp\; Mortar Businesses\, presented by Dalton Finney\, <a href="https://befoundonline.com/">Be Found Online</a></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:10pt\;margin-bottom:10pt\;"><span id="docs-internal-guid-01dff63d-7fff-f855-c9c5-c27ba280ab29"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(34\, 34\, 34)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Google&rsquo\;s driving focus on user experience makes local search engine optimization services\, or local SEO for short\, essential for every local business. This goes for businesses selling direct to consumers and for B2B internet marketing too. Mobile search dominance combined with an increased user search focused on meeting an immediate need creates big benefits for local businesses that embrace local SEO.</span></span></p>\n\n<p dir="ltr" style="line-height:1.38\;margin-top:10pt\;margin-bottom:10pt\;"><span id="docs-internal-guid-01dff63d-7fff-f855-c9c5-c27ba280ab29"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(34\, 34\, 34)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">This session will cover important topics like:</span></span></p>\n\n<ul dir="ltr">\n	<li style="line-height: 1.38\; margin-top: 10pt\; margin-bottom: 10pt\;"><span style="font-size:14px\;">How to be the answer to &ldquo\;near me&rdquo\; searches</span></li>\n	<li style="line-height: 1.38\; margin-top: 10pt\; margin-bottom: 10pt\;"><span id="docs-internal-guid-01dff63d-7fff-f855-c9c5-c27ba280ab29"><span style="font-size: 11pt\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Capitalizing on micro-moments</span></span></li>\n	<li style="line-height: 1.38\; margin-top: 10pt\; margin-bottom: 10pt\;"><span><span style="font-size: 11pt\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Geo-based strategies</span></span></li>\n	<li style="line-height: 1.38\; margin-top: 10pt\; margin-bottom: 10pt\;">&#8203\;&#8203\;<span><span style="font-size: 11pt\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Content development</span></span></li>\n	<li style="line-height: 1.38\; margin-top: 10pt\; margin-bottom: 10pt\;">&#8203\;<span><span style="font-size: 11pt\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Local reviews</span></span></li>\n</ul>\n\n<p dir="ltr" style="list-style-type: disc\; font-size: 11pt\; font-family: Arial\; color: rgb(34\, 34\, 34)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre\;line-height:1.38\;margin-top:0pt\;margin-bottom:10pt\;"><em><span id="docs-internal-guid-d4f730ed-7fff-2a3e-26f6-ce9b4015bbcc"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(34\, 34\, 34)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Dalton Finney is BFO&rsquo\;s Director of SEO and has been avidly practicing SEO for 12 years. Dalton first took an interest in SEO when working as a sales analyst at a major digital agency. He quickly decided he wanted to make his living making SEO magic and he&rsquo\;s never looked back!</span></span></em></p>\n
LOCATION:Capital One Cafe 3435 N Southport
UID:e.1819.13626
SEQUENCE:3
DTSTAMP:20260504T105902Z
URL:https://members.lakeviewroscoevillage.org/events/details/marketing-mania-2019-session-3-local-seo-for-brick-mortar-businesses-06-18-2019-13626
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