Marketing Mania 2020 Session 4: The ABCs of Analytics

Marketing Mania is a four- part educational workshop series designed with the small business owner in mind.  This weekly series will provide you with the tools you need to create a marketing strategy for your business in the COVID era. Covering topics from social media strategies to Google Analytics, this series will address both the strategic and tactical aspects of marketing your business.

Session 4: The ABC's of Analytics

This session will cover the ABC's of analytics. This program will be a live walkthrough of the Google Analytics platform and how to read relevant/ important data showing business owners what to track and how to read the data. 

The Marketing Mania Series is generously sponsored by Be Found Online, and will presented by Be Found Online and Amber McCulloch from McCulloch Communications.