Social Media for Entrepreneurs

Telling your business story on a variety of social media platforms is an empowering and effective marketing tool. We'll discuss audience, message, goals, and provide hands-on technical and creative training on how to use your iPhone to capture compelling visuals that show the world what you're about. Don't forget to bring your phone to this session! 

Join Liz & Tracy on Friday, December 6th to…

• Set yourself up for success with social media content planning, strategy and implementation.
• Understand the basics of what makes a good image, including technical elements (lighting, composition) and creative elements.
• Know when to hire a professional.

Tracy Trovato helps solopreneurs, small companies and non-profits find the right words to reach the right audience that get the right results. With more than 20 years of industry experience, Tracy preaches the gospel of key messaging and helps her clients spread the word in their marketing collateral, through public relations outreach and across various social media platforms.

Liz Farina Markel has worked as both an independent photographer and a marketing professional--primarily in the nonprofit sector--for close to two decades. Her collaborative approach to her photography work for her small business and nonprofit clients brings these two areas of expertise together, and informs her creation of powerful and relevant images that support organizational goals. View her work at www.tippingpointphoto.com.